Job Type

Freelance / Remote / Part-Time

Job Description

We are looking for a results-driven Meta Ads and Google Ads Expert with at least 3 years of experience in managing and optimizing paid advertising campaigns. The ideal candidate should have strong expertise in creating high-performing campaigns, analyzing data, and driving conversions for different industries.

Key Responsibilities

Plan, create, and manage Meta (Facebook & Instagram) Ads campaigns.

Set up and optimize Google Ads campaigns including Search, Display, and Performance Max.

Conduct keyword research, audience targeting, and competitor analysis.

Optimize campaigns to improve CTR, ROI, and conversions.

Monitor campaign performance and provide weekly/monthly reports.

Implement A/B testing for creatives, ad copies, and landing pages.

Manage ad budgets efficiently and ensure maximum ROI.

Track performance using Google Analytics, Meta Pixel, and conversion tracking.

Requirements

Minimum 3 years of experience in Meta Ads and Google Ads.

Proven track record of successful paid campaigns and lead generation.

Strong knowledge of conversion tracking, remarketing, and audience targeting.

Experience with Google Analytics, Google Tag Manager, and Meta Business Manager.

Good understanding of ad copywriting and creative strategy.

Ability to analyze campaign data and optimize accordingly.

Preferred Skills

Experience with E-commerce and Lead Generation campaigns.

Knowledge of landing page optimization and funnel strategy.

Strong analytical and problem-solving skills.